Why you should use URL shortener?

Have you ever come across this situation where you feel like sharing a URL but you end up not doing it because the URL is too long. Also, sharing long URLs can result in getting you weak social signals as people refrain themselves from opening these URLs, which again defeats your purpose altogether. To counter the perils of having long URLs, a URL shortener comes handy. Lets give you some reasons as to why you may need a URL shortener.

Everyone likes short URLs

Which of these links look more shareable to you -

This - https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/consumer-finance-focus-can-bring-softbank-to-piramal/articleshow/70221113.cms

Or this - https://wfds.in/L50znmRa3

Definitely the second one!

Track the number of clicks

Using URL shortener also enables you to keep a tab on the number of clicks on your link by different users. This will help you get an idea about the performance of your link on social media platforms.

Create your own links

A URL shortener not only shortens the links but it also gives you the power to customize the links. That means you don’t have to worry about spammy looking links.

Save big on marketing costs

People who are into using SMS services for their campaigns know this already. The more the characters, the more amount you will have to pay. So, why not use URL shortener and start saving on those marketing budgets. It is as they say - every character omitted is every penny saved!